Its almost spiritual for us to want to gather to celebrate, watch sport together or even just have a blast but your customers have more choices now than ever.
People love to gather but they demand to be connected to the rest of the world too. Keep them happy and connected and they come back for more but if you're smart you keep the lines of communication open and tempt them back with promo's, offers and events.
The retail industry is facing the fight of its life against the big online players. As a retailer you need to use every play in the book to get and maintain your competitive edge.
Ok so youre already providing free Wifi for your customers and guests but unless you're making the most of it, you're squandering an enormous opportunity. By establishing connections with all your guests that really count and really last you have the opportunity to beat the online bully boys at their own game.
As a cafe owner you know only too well how important cafes are in the modern eco system of remote working. Its where all the cool kids work and it can be a rich source of revenue for you.
Whatever the reason your customers have chosen to visit, you can bet your boots that your Wifi ranks right up there in the decision making equation. Why on earth wouldnt you want to leverage that potential intelligence by building a customer list that has all the smarts.
Your hotel is a home from home because that's what people want when they travel. Of course you provide free Wifi for your guests, its a must nowadays.
The time your guests spend with you is critical to the perception they have of your business and the recommendations they would give to others but it no longer has to stop there. Remaining connected, targeting your marketing to times of year and reminding past guests of places and events they loved is your new secret weapon.
Publicity is the oxygen that arena managers & event holders breathe. You want your customers to be able to share their experience to the widest audience possible.
For this reason, Wifi is a must for any event location from the World Cup Final to the local village fair. Enabling your guests to generate the publicity for you is a win win but providing this service and learning nothing about them is a desperately unfortunate lost opportunity.
Across the developed world urban centres face pressure to reinvent and repurpose. Theres plenty of motivation for this as bricks & mortar businesses struggle to compete.
By turning "me towns" into "we towns", it becomes possible to build community and thus understand your visitors better. By maintaining relationships with your visitors past & present the power and reach of town centres and the businesses they contain becomes amplified.
Competition and deregulation in the public transport world has forced businesses to seek an edge. There are few better than having free fast wifi available for travellers.
With connectivity, transit time becomes useable time as customers now seek to squeeze everything they can out of their busy days. Understanding the demographic of your customers provides you with the right tools to scale services when necessary and pivot to their needs more effectively.
As we move into a time when those in education have been able to go on line their whole lives, the fabric of the connected learning experience has to weave Wifi into the mix.
This presents opportunities as well as challenges. Educational establishments that can capitalise on this position themselves to provide value to the experience. This can also facilitate extraction of valuable data that can drive notification and community both inside and outside the campus.
The 21st century has come to be known as the leisure century as we find ourselves fortunate enough to enjoy far more leisure time than our hard pressed forebears.
The leisure industry has grown exponentially in recent years but it has also become far more competitive. Finding ways to give your business an edge is essential to attract the customers your business needs. Creating an online community around your business is a true 'no-brainer'.
Hyper small service industry businesses such as hairdressers & tattoo artists are the new everyman of our high streets but in this overcrowded market competition is fierce.
The rules of this industry centre around one word. Recommendation. Your ability to create a community out of your customers with which you can engage, understand and adapt towards is the factor that could make the next customer out there choose you.